AIR® Blog

West Windsor Plainsboro High School Students Form AIR Club

Two sisters created the AIR Club at West Windsor Plainsboro High School South this school year to increase mental health awareness and Attitudes In Reverse’s message for their peers. Mary Nielsen, a junior, and Elizabeth Nielsen, a senior, run the school club, which will be supporting AIR and participating in Mental Health Action Day on…

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Shoes draw attention to mental health

Kenny Baker was kind-hearted, a star swimmer on two swim teams, and a lifeguard at the local YMCA. He had many friends and a girlfriend. Everyone loved him. At age 15 he was diagnosed with depression. Within a year, he was also diagnosed with a severe anxiety disorder. He was embarrassed by his illness, and…

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It Takes a Village to Raise a Mentally Healthy Child

It Takes a Village to Raise a Mentally Healthy Child By Tricia Baker • September 2025 Raising a mentally healthy child is a communal effort involving many people and groups — parents, teachers, school counselors, grandparents, neighbors, and sometimes dogs. Today, 1 out of 5 youth is struggling with a mental health disorder. Only one-third…

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Congratulations to Lee Hornick, New Board Member

Lee Hornick is the Founder and Chief Program Director of Business Communications World-wide, a business conference and webinar development and sponsorship organization. He has produced worldwide conferences for organizations that focus on a variety of business issues and trends, with topics including marketing, branding, corporate communication, change management, employee benefits communication, crisis and issues management,…

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Attitudes In Reverse® Reinforces its Mission to Address Increasing Mental Health Challenges among Youth

Attitudes In Reverse® Reinforces its Mission to Address Increasing Mental Health Challenges among Youth May Is Mental Health Awareness Month; May 7th Is National Children’s Mental Health Awareness Day   PRINCETON, NEW JERSEY (May 1, 2026) – While May holds a special meaning for individuals in the mental healthcare field, it is particularly poignant for…

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Attitudes In Reverse® Honors Rayan Shah – High School Student, Leader, Golf Champion and Mental Health Advocate – as a Partner in Hope

PRINCETON, NJ, September 22, 2026 – Though he recently started his junior year at the George School in Newtown, PA, coming up, Rayan Shah has already made significant, impressive achievements in academics, athletics, leadership and being a role model not only for setting and achieving goals, but also for strengthening mental health. His impact on…

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Attitudes In Reverse® Honors Neelima Mahapatra and West Windsor Gives Back as Partners in Hope

PRINCETON, NJ, October 2, 2025 – In addition to being residents of West Windsor, NJ, Neelima Mahapatra, Councilwoman Sonia Gawas and West Windsor Lions Club member Rachna Sharma have in common their connections with and support for Attitudes In Reverse® (AIR®), a Princeton-based nonprofit dedicated to saving lives through mental health and suicide prevention education.…

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Attitudes In Reverse® Honors Liz Machado, Hopewell Valley Regional School District Teacher, as a Partner in Hope

PRINCETON, NJ, October 1, 2026 – Throughout more than 27 years as an educator for students in kindergarten through 12th grade, Liz Machado has “seen an increase of anxiety, stress, trauma and other emotional challenges that affect our students’ ability to learn and thrive.” She combines her passion for education with commitment to support children’s…

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Attitudes In Reverse® Honors Carol Rickard as Champion of Hope

Attitudes In Reverse® Honors Carol Rickard as Champion of Hope   PRINCETON, NJ, September 16, 2026 – “We can all be well when we’re armed with the right knowledge and tools to do that,” stated Carol Rickard, LCSW, MSW, Founder of Well YOUniversity and Stress SMARTER Systems. “I love that Trish talks to kids about…

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